Media monitoring is the basic instrument for a public relations specialist who handles external communication and takes care of the image of a company and a brand. We monitor all types of media searching for subjects that you find important. You can browse media monitoring results in an ongoing manner and with the use of just one online tool.
Until now, we have only had access to the Internet publications. We think that the biggest advantage of IMM consists in its capability of monitoring also press publications as well as radio and television broadcasts. This is a value added to use because, as we have found out, many of this kind of publications have had escaped our attention so far.
Anna Iżyńska, Open Cages European Organisation