We know everything about media.

Monitor all media in one tool
Measure the effects of promotional activities
Evaluate the media impact of a brand or project
Build trust and community engagement
Protect your reputation
Effectively reach journalists and influencers
Study the effectiveness of sponsorship activities
Check your brand visibility in AI responses
See which sources the AI ​​uses to recommend brands

The Institute of Media Monitoring (IMM) is a 100% Polish technology company that has been providing the highest quality media monitoring and analysis solutions for over two decades. We search and analyze information from over 1,800 press titles, almost 400 radio and television stations, 420,000 portals, forums, and blogs, millions social media profiles, as well as podcasts, newsletters and video channels. We also monitor creative and advertising spend from press, radio, and television. We aggregate media sentiment indices in real time. We present media visibility results for over 50 industries and 1,250 brands in the widely available, free research panel IMMrank.com. The IMMgeo.com tool allows you to track brand visibility against the competition in the responses of the most popular AI models. We also provide a list of sources most frequently cited by AI in generating recommendations.

IMM monitoring: range of media data

420 000 portals, forums, and blogs

Monitor brand information in real time from over 420,000 online portals, forums, and blogs

350+ RTV stations

Check and control your brand’s information and advertising in media reaching millions of recipients with the help of monitoring data from over 350 radio and television stations across the country

1800 press titles

Confirm ad placements, verify information, and maintain your reputation in national, regional, and local newspapers by monitoring over 1,800 press titles across the country

mln+ social media profiles

Track community feedback and engagement, communicate with fans, and respond to sales signals with the support of thorough monitoring of millions social media profiles

We are trusted by over
4,000 companies from around the world!

Explore our reports and applications

Analyze all your data in one tool.

  • With the IMM Platform, you can thoroughly analyze the monitoring results for the keywords you specify from all media: press, radio, television, internet, social media, and podcasts.
  • You can also share a daily list of current information with your colleagues by sending an online newsletter.
  • Thanks to the Analysis module, you can check the effectiveness of your promotional activities on an ongoing basis using interactive charts that you can download in many formats.

Cudzysłów

Our Customers' Opinions

Find out why so many brands around the world trust us!

I cannot imagine managing communications without effective media monitoring. A brand’s reputation is built not only by what it says about itself, but, above all, by what others say about it. The IMMapp application allows me to keep track of publications concerning T-Mobile in real time, analyze trends, and identify topics that could impact our image. It is also a key tool for crisis communications.
Małgorzata Rybak-Dowżyk

Corporate Communication & ESG Department Director

We collaborate with IMM on media monitoring, covering the press, the internet, radio and television stations, and social media. The monitoring results are delivered daily in the form of a customized bulletin containing brief summaries of the clippings, as well as through periodic (weekly and monthly) in-depth quantitative and qualitative reports. The services provided by IMM are carried out with due diligence, in accordance with our guidelines, and meet the Ministry’s requirements. Our cooperation with IMM is proceeding smoothly, and the quality of their services is entirely satisfactory. In situations requiring urgent intervention or a prompt response, the Communications Department can rely on ongoing support from a dedicated account manager and the timely delivery of media materials.
Dorota Kosowicz

Director of the Communications Department

The Internal Communications Agency (Veolia Centrum Usług Wspólnych Sp. z o.o.) collaborates with IMM for media monitoring services (covering press, the internet, radio, and television). As part of this partnership, we have continuous access to a platform that allows us to track publications in real time, and we receive daily, customized email bulletins (prepared according to our specific guidelines). Furthermore, whenever the need arises, we can always count on prompt and professional support from the IMM team. All services are delivered reliably and in line with our expectations. We highly recommend Instytut Monitorowania Mediów S.A. as a proven and dependable business partner.
Tomasz Kaźmierczak

Communications Director

We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
Liliana Anam

CEO CSRinfo

The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Małgorzata Krysiak

Marketing Manager

Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
Małgorzata Wilk-Grzywna

Vice President

Get to know our app

Monitor your media anywhere with our app.

Control your media monitoring results on your phone

With IMMapp, you can manage all your product and industry publications from your smartphone. With us, you can track mobile results not only from the internet and social media, but also from print, radio, and television. Everything in one place! It’s currently the only mobile app on the Polish market that allows you to monitor all types of media.