Institute of Media Monitoring

We grow as you grow

IMM is a team of specialists who know everything about media. Since the year 2000, we have effectively monitored, analysed and archived publications from all media. We monitor the press, radio, television, websites and social media, as well as podcasts and video channels. We work for over 1500 clients form Poland and abroad.

We are FIBEP member

FIBEP

For over a decade, we have been a member of an elite international organisation FIBEP (Federation Internationale des Bureaux d’Extraits de Presse), which associates media monitoring companies from all over the world.

We have partnered for many years the Responsible Business Forum (FOB). Our CSR objective consists in a sustainable growth based on good relations with clients, partners, employees and stakeholders. We have pursued the objective through supporting non-profit actions, measuring clients and employees satisfaction, fostering good practices in media monitoring industry and enforcing a responsible personnel policy. IMM management comprises of women in over 50%.

We follow Corporate Social Responsibility rules

We follow Corporate Social Responsibility rules

We have partnered for many years the Responsible Business Forum (FOB). Our CSR objective consists in a sustainable growth based on good relations with clients, partners, employees and stakeholders. We have pursued the objective through supporting non-profit actions, measuring clients and employees satisfaction, fostering good practices in media monitoring industry and enforcing a responsible personnel policy. IMM management comprises of women in over 50%.

For us there are no impossible orders

We work for international corporations, small companies, institutions and public administration, NGOs, PR agencies, marketing agencies, artists and sports people. We constantly innovate our solutions thanks to which we are able to fulfil the expectations of our clients.

Experts

Pawel_Sanowski_President_of_the_Board_IMM
President of the Board

Paweł Sanowski

For over twenty years he has been managing the Media Monitoring Institute. Paweł regularly engages in projects that promote knowledge about public relations and its importance in business. He’s a jury member of many prestigious competitions related to marketing communication. For over a decade, he has been a lecturer on the media and the effectiveness of their analysis at, among others, Warsaw School of Economics, Warsaw University, Kozminski University and London School of PR. He’s also a co-founder of an industry website for communication professionals – PRoto.pl. Paweł loves discovering new countries and their cultures, often reads popular science books and lives in the eco-friendly way.

Vice-President, Chief Financial Officer

Krzysztof Sitkiewicz

A mathematician, economist and financial expert. He is a certified Chartered Auditor and a member of an international Association of Chartered Certified Accountants (ACCA). Krzysztof has a vast experience in all aspects of accounting, controlling, auditing and financial management. He worked for international corporations. Krzysztof has been in the media monitoring industry for over thirteen years. Calmness and serenity are his main features. He is eager to acquire knowledge and an enthusiast of computer games. A father of fantastic children with whom he travels the biggest cities of Europe.

Krzyszotf_Sitkiewicz_Vice-President_Chief_Financial_Officer_IMM
Krzyszotf_Sitkiewicz_Vice-President_Chief_Financial_Officer_IMM
Vice-President, Chief Financial Officer

Krzysztof Sitkiewicz

A mathematician, economist and financial expert. He is a certified Chartered Auditor and a member of an international Association of Chartered Certified Accountants (ACCA). Krzysztof has a vast experience in all aspects of accounting, controlling, auditing and financial management. He worked for international corporations. Krzysztof has been in the media monitoring industry for over thirteen years. Calmness and serenity are his main features. He is eager to acquire knowledge and an enthusiast of computer games. A father of fantastic children with whom he travels the biggest cities of Europe.

Agata_Andruszkiewicz_Advisory_Board_Consultant_IMM
Board Member

Agata Andruszkiewicz

IT specialist and business analyst, advisor for new technologies and development – twenty years in the media monitoring industry. In IMM, she is in charge of the unceasing mastering of business processes and software in line with kaizen philosophy. She looks at problems as new challenges and opportunities. Agata is constantly looking for matrixes that will describe the best the brands media image. In private life, she is a jogger-amateur, a fan of healthy food and minimalism in design, fashion and kitchen.

Board Member, Director of the Quality Management Centre and Analyses Department

Monika Ezman

An enthusiast of media with experience as a radio reporter. She started her adventure with IMM over eighteen years ago in the capacity of the media information analyst. Shortly after that, she started to train new employees and introduce them to the world of media. Today, Monika is managing a team of people with whom she supervises quality and standards of the IMM’s media monitoring services. She highly values personal relations with employees and loves sharing the expertise and knowledge with them. Monika describes herself as a chatterbox who is guided in life by a quote that “a smile is a curve that sets everything straight. She is a big fan of puzzles which shows that she is into analysing not only at work.

Monika_Ezman_Director_of_the_Quality_Management_Centre_and_Analyses_Department_IMM
Monika_Ezman_Director_of_the_Quality_Management_Centre_and_Analyses_Department_IMM
Director of the Quality Management Centre and Analyses Department

Monika Ezman

An enthusiast of media with experience as a radio reporter. She started her adventure with IMM over eighteen years ago in the capacity of the media information analyst. Shortly after that, she started to train new employees and introduce them to the world of media. Today, Monika is managing a team of people with whom she supervises quality and standards of the IMM’s media monitoring services. She highly values personal relations with employees and loves sharing the expertise and knowledge with them. Monika describes herself as a chatterbox who is guided in life by a quote that “a smile is a curve that sets everything straight. She is a big fan of puzzles which shows that she is into analysing not only at work.

Maciej_Nowocien_Production_Director_in_Radom_IMM
Production Director in Radom

Maciej Nowocień

From the media analyst and manager of production departments to Production Director in the IMM’s branch in Radom – this is how the carrier of Maciej  has developed over the last twelve years of work in IMM. His daily duties include a comprehensive organisation of work in the press, Internet, radio, television and advertisements department and also implementation of new production solutions and carrying out the recruitment process. In private life, he is a big fan of football. He supports a local football team and is also an amateur football player.

Commercial Director for Sales Development

Małgorzata Dylakowska

Małgorzata has been in the media monitoring industry for over twenty years. In IMM, she is in charge of the sale of the company’s services, identifying the needs of potential customers, surveying their motivation and developing author solutions in the sphere of media monitoring. Małgorzata is a passionate traveller – especially of Greek islands, several of which she has already visited. And the number is growing.

Malgorzata_Dylakowska_Commercial_Director_for_Sales_Development_IMM
Malgorzata_Dylakowska_Commercial_Director_for_Sales_Development_IMM
Commercial Director for Sales Development

Małgorzata Dylakowska

Małgorzata has been in the media monitoring industry for over twenty years. In IMM, she is in charge of the sale of the company’s services, identifying the needs of potential customers, surveying their motivation and developing author solutions in the sphere of media monitoring. Małgorzata is a passionate traveller – especially of Greek islands, several of which she has already visited. And the number is growing.

Michał_Kinas_Customer_Service_Manager_IMM
Customer Service Manager

Michał Kinas

On the IMM board for over a decade. Michał describes himself as the man of the Renaissance because he is the humanities graduate. Nevertheless, Excel will always be his favourite working environment. Michał is in his element when it comes to the media monitoring and analysis. He tries to infect his sons with the passion for the Polish phantasy literature and RPG games.

Manager of the Marketing Communication Department

Sylwia Dobkowska

Sylwia has been improving brands communication for over eight years. Studying journalism and social communication at Adam Mickiewicz University of Poznan gave her solid grounds to step into the Public Relations industry. Sylwia has developed a product and corporate communication for many Polish and international brands. She knows the IMM monitoring like the back of her hand – she has used this tool from the beginning of her career. Among her colleagues and friends, she is well known for a positive attitude to people and life and following the “impossible is nothing” philosophy. Outside of work, she’s passionate about fashion and its importance in the context of business responsibility. She loves discovering small towns and has visited over seventy of them and thinks that every and each of them has something valuable and unique to offer.

Sylwia_Dobkowska_Manager_of_the_Marketing_Communication_Department_IMM
Sylwia_Dobkowska_Manager_of_the_Marketing_Communication_Department_IMM
Manager of the Marketing Communication Department

Sylwia Dobkowska

Sylwia has been improving brands communication for over eight years. Studying journalism and social communication at Adam Mickiewicz University of Poznan gave her solid grounds to step into the Public Relations industry. Sylwia has developed a product and corporate communication for many Polish and international brands. She knows the IMM monitoring like the back of her hand – she has used this tool from the beginning of her career. Among her colleagues and friends, she is well known for a positive attitude to people and life and following the “impossible is nothing” philosophy. Outside of work, she’s passionate about fashion and its importance in the context of business responsibility. She loves discovering small towns and has visited over seventy of them and thinks that every and each of them has something valuable and unique to offer.