INSTITUTE OF MEDIA MONITORING

We are a team of about 200 experienced specialists, who know everything about media. Since 2000, we have been searching effectively, analysing and archiving materials released in media. We have already prepared hundreds of analyses of various brands and firms. We have publicised some of them for free – see how we analyse media.


For over a decade, we have been a member of the elite international organization FIBEP (Federation Internationale des Bureaux d'Extraits de Presse) that allies media monitoring companies from all over the world. The mission of IMM is providing top quality services related to collecting and analysing information publicised in media. For the sake of our Clients' satisfaction, we keep developing our products, reaching for innovative solutions and upgrading the standards of our services. By our activities, we popularise the idea of corporate social responsibility among our stakeholders. Media monitoring is indispensable in the work of marketing and public relations departments. Thanks to us, you will measure the efficiency of your company or brand's communication, and you will gain some knowledge, which will allow you to keep mastering your activities. We do not know any unfeasible orders. We work for international corporations, small firms and institutions, nongovernmental organisations, PR agencies, artists and sportspeople.

 

Experts 

Paweł Sanowski

President of IMM

President of Media Monitoring Institute, company being a member of the international organisation FIBEP (Federation Internationale des Bureaux d'Extraits de Presse). Management Member of MediaTrust Romania. President of PRoto.pl publishing house, Poland's largest opinion-forming portal dedicated to public relations specialists. He graduated from the Management and Marketing studies at the Wroclaw University of Technology, and the postgraduate studies at the College of Insurance and Banking in Warsaw. For over a decade, he has been conducting lectures on media monitoring, inter alias at the Warsaw University, Warsaw School of Economics, and London School of Public Relations. He is a jury member at several competitions related to communication, such as: Golden Clips, Superbrands, Columns of the Year, Social Campaign of the Year, and the Best Tourist Product of the Polish Tourist Organisation. The areas of Paweł Sanowski's interests include modern management methods, as well as trends in the field of media and tools for their analysis.

+48 22 378 37 50

Magdalena Tokaj

IMM Research and Development Manager

Media analyst with over 10 years of professional experience. Author of research projects on image analyses and PR effects in media for companies including Coca-Cola, PKN Orlen, Kompania Piwowarska, Bayer and Michelin. Digital sociologist specializing in non-reactive research and content analysis. Sector expert, author of research papers and studies, co-author of “Media360. From analysis to sale” (“Media360. Od analityki do sprzedaży”) book published by IMM. She conducts trainings and delivers lectures at universities addressing the use of data for marketing communication planning and measuring the effects of promotional campaigns and image strategies. Member of the Polish Society for Opinion and Marketing Research (PTBRiO). Finishing a doctoral dissertation in the domain of network prosumption on the Internet. Being a cat lover, especially those in outer space, she exemplifies intricate scientific aspects with cats life. She has two of those but plans to expand the breed in the future.

+48 22 378 37 50

Małgorzata Dylakowska

Director of Sales Department

Dealing with sales since 1992, including 19 years in media monitoring sector. Throughout this time, Ms Dylakowska has acquired many prestigious Customers for IMM, among others MetLife, PKN Orlen, Michelin Polska, Coca-Cola Poland Services and Kompania Piwowarska. Ms Dylakowska has been Manager of the Sales Department for 15 years already. In everyday work, she also negotiates terms of cooperation with key accounts and coordinates tendering procedures. Małgorzata is a passionate traveller, especially to Greek islands the fifteen of which she has already toured and the number is growing every year.

Michał Kinas

Customer Service Manager

On IMM’s board since 2010. Journalist, philologist, theatre scholar with versatile interests - as proper for a humanist. At IMM, he manages Sales Department and personally works on increasing the key accounts’ satisfaction. In private life, Michał is a fan of Polish fantasy novels and RPG games.

Elżbieta Lepianka

Expert for Cooperation with Key Accounts

Since 2007 continuously refining Customer service standards and optimizing IMM services for companies and institutions that cooperate with IMM. During that time, Elżbieta Lepianka has developed her professional competences and got a promotion from specialist to expert position. Customers express their satisfaction with professional services by feeding positive opinions in social media. In private life, Elżbieta is interested in movies, literature and also new technologies and media.

Monika Bernadyszes

Deputy Manager of the Analysis Department

 With IMM since 2004, holding the current position since 2008. In everyday work, Ms Bernadyszes coordinates the Department’s work and also makes qualitative and quantitative analyses. Monika is interested in movies and astronomy.

CSR

Corporate Social Responsibility is one of the pillars, on which IMM's operation is founded. The purpose of our CSR activity is a sustainable development of the company, based on good relations with our Clients, partners, workers, and stakeholders. We support valuable initiatives and care for creating good practices in the media monitoring sector.

We meet the above-mentioned objectives by supporting some non-profit projects, analysing the level of our Clients and workers' satisfaction, and we carry out a responsible HR policy. Over 50% of the managerial staff at IMM are women. The effects of our CSR activity include two important programmes supporting responsible business:
Competition for students, whose 3 victors win montly internship at renowned PR agencies all over Europe.
Within this programme, we deliver media monitoring tools inter alias to: 6th Floor Theatre, Powszechny Theatre and many other culture institutions.

Got questions? Contact with us! +48 22 378 37 50