admonit is a tool for the analysis of advertising spending of a specific brand and its rivals in the press, on the radio and television

It enables the monitoring of new campaigns, as well as an analysis of the hitherto broadcasted ads,
per brand or sector.

The data allows you to verify the correctness of media plans' implementation, and to estimate advertising budgets for new brands. The admonit also serves as an archive of advertising creations from all the monitored media, starting from June 2012. This functionality is particularly useful in the process of creating new advertising campaigns.



list of selected brands' advertising campaigns
value of ads per brand
xls-format presentations containing all parameters of campaigns
list of unique creations by brands
depository of ads

Exclusively at IMM, you can compare the monitoring records for ads with the monitoring of standard media and social media (POE analysis), meaning a comparison of the efficiency of PR activities (AVE) and spending on advertising campaigns. You can also compare the data with the number of quality of opinions about the brand, which were released in social media. The study also considers the emotional overtone of opinions expressed by Web users.

We monitor radio sources (65 stations), television ones (29 channels) and press ones (469 newspapers and magazines). The spending figures are based on official price lists (net) of radio stations, TV channels and newspapers.
It takes place no leater than 1-2 days after the first publication of the ad. The creations that were earlier defined in the database (next releases) are visible within 1-2 hours after their broadcasting.
admonit enables the access to data anytime and in any place; the only requirement is an access to the Internet.
It allows you to create reports on your own, tailored to your individual needs. Full freedom at data's configuration and their presentation.
Sector summaries
Clear module of summaries in the form of charts, allowing you to compare advertising spending in the selected sector/category of firm and its rivals.
Bank of creations
It allows you to view a specific brand's ads in selected media from a specified period. It also allows you to generate a spot-list for a specific ad.

Check how it works and test it 7 days for free!


Find out about Terms of contacting the Personal Data Controller.


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Clients about us

Coca-Cola chose IMM many years ago. To us, the Institute’s reports, be it daily media reviews as well as monthly and quarterly reports including Social Media Compass, are an invaluable and professional source of information.

Joanna Grabowska
Senior Public Affairs & Communications Manager Poland

New Platform of the Institute of Media Monitoring is well designed, legible, aesthetic and highly functional. The new feature that highlights all sources and categorizes them has been very well though out. Just like the refined Analytical Module.

Artur Woliński
President of the Board
Newseria Information Agency

I have cooperated with the Institute of Media Monitoring for a dozen or so years now, first in Sigma agency and for seven years already in Solski BM. The duration of cooperation speaks volumes about how well it has proceeded and the IMM services withstand the highest standards. Although the word “stand” is not appropriate in this case because the service are systematically refined on and modernized. In the result we can provide our clients – from small Polish companies to the biggest international corporations – with a broad knowledge about what the Polish media write, broadcast and blog. This inclines me to recommend IMM as a reliable and proven partner.

Ryszard Solski
President of the Board
Solski Burson-Marsteller

Volvo Car Poland has cooperated with IMM for years. Customer service standards in IMM can be a role model for any other company that provides customer service. We also appreciate a holistic approach to media monitoring, vast range of press titles, websites, social media and broadcast stations that overall paint the most reliable picture of the Polish media market. We recommend IMM as partner for cooperation and provider of the key PR tool.

Rafał Zomerfeld
Press Office
Volvo Car Poland

We have used IMM services for many years already. The Institute’s reliability and high precision provides us with indispensable knowledge about media and our brand. Analyses and reports compiled by IMM facilitate our work. They are also used by our European headquarters.

Magdalena Węglewska
PR Director
Mazda Motor Poland

I have cooperated with IMM for nearly five years now. I start and close a day with browsing the Platform. I successfully monitor Bisnode Polska image and the image of our direct market competitors in all media channels. The tool especially useful not only in daily monitoring but also for drawing rankings, charts and analyses. Fully automated, simple in use and intuitive helps save a lot of precious time.

Tomasz Starzyk
Bisnode Polska

Thanks to cooperation with IMM, Grupa Żywiec is able to systematically analyse its media image, measure the effects of our work, react quickly to the unfolding situation and also plan our actions. In relations between IMM and Grupa Żywiec we appreciate flexibility and also responsiveness to customer needs.

Katarzyna Borucka
Corporate Director
Grupa Żywiec S.A.

TUiR and TUnŻ Warta S.A. cooperate with the Institute of Media Monitoring since 2013. In line with our expectations, IMM draws precise media analyses on regular basis. Cyclical reviews cerate a complex insight into the position and value of the information about us in all media. Tools that IMM brings are intuitive, friendly and we cannot imagine our everyday work without them.

Iwona Mazurek
Marketing and Public Relations Department
TUiR i TUnŻ Warta S.A.

As PR manager, I cannot imagine my work without permanent media monitoring. Daily reports from IMM constitute an indispensable element of my work, they are reliable and provide neediest knowledge about Telewizja Puls media image. Nice and professional service on the side of IMM and understanding customer needs is also important.

Tomasz Wiaderek
PR Manager
Telewizja Puls

I have cooperated with IMM for five years and having tested various options of media monitoring, that are available on the market, the Institute remains uncompetitive. The company’s strength undoubtedly consists in the monitoring reach and competent workers – these are elements that I can absolutely evaluate positively :)

Katarzyna Maciaszczyk-Sobolewska
PR & Marketing Manager w i Ską

We have cooperated with IMM for many years and we are highly satisfied with services that the company provides. We value IMM for standards of its media monitoring, writing reports, computing data and also for professional, quick and very nice service. We also look with pleasure at a continuous growth of the Institute, broadening the offer of its services to meet its customers’ needs.

Beata Ptaszyńska-Jedynak
Communications Director
Carlsberg Polska

Consulting & More agency has cooperated with the Institute of Media Monitoring unceasingly for six years. Functional platform and flexible approach enable us to provide all our Clients with publications and cyclical media image reports within deadlines. We cannot imagine our everyday work without support from IMM.

Jakub Zajdel
Managing Partner
Consulting & More

IMM Platform is one of basic tools in my work. Service handling is simple in use and intuitive – everybody can handle the Platform, even a user who doesn’t have any technical skills. Consultants in IMM team are very helpful, they offer assistance and lend a helpful hand also in crisis situations.

Katarzyna Nielipińska
Junior PR Specialist
Reputation Managers

IMM is uncompetitive in media monitoring. Innovative tools combined with the extremely professional customer service are an invaluable help in everyday work of PR Department. I strongly recommend the company’s services. 

Iga Pietrusinska
Max Factor/ Sofralux Sp z oo

Got questions? Contact with us! +48 22 378 37 50