MONITORING
OF THE PRESS AND RTV

PRESS MONITORING

We retrieve information in all the significant press sources released in Poland. At your request, the list of monitored newspapers may be adjusted to your individual needs.

The reach matters! We monitor over 1,000 press titles with a nationwide and local reach. We bet on top quality of the delivered data. We guarantee it thanks to an effective combination of automation and analysis done by qualified specialists. The whole of the analysed information from the nationwide press is available from 4:30am, and regional press we monitor on the day of its releasing, and we present the monitoring records to 11am. With us, you will not miss any important piece of information on your brand – check opinions of our Clients!

Speediness
Press monitoring records are daily available from 4.30am.
Value parameters
All the press materials are described by the following indicators: AVE, reading, circulation, power index.
Automatic overtone assessment
The influence of the publication on the brand's image is analysed instantly after its retrieving, and presented in monitoring records.

TELEVISION MONITORING

The television is a medium with a very big reach, especially with regard to an older part of the society. At IMM, we offer the broadest range of monitored channels in Poland.

Therefore, if you carry out communication activities with a mass character, and if you want to check what image of your brand is created by the television, our monitoring of the television is a perfect solution for you. We retrieve information from 37 nationwide and regional TV channels. We also enable the monitoring of archive broadcasts, and we adjust the list of monitored channels to our Clients' expectations.

Speediness
Records from the monitoring of the television and radio are available within 2 hours from the programme's broadcasting.
Accessibility
You can check the results of all the media's monitoring on IMM's applications 24 hours a day and 7 days a week, from any place of the world, wherever there is access to the Internet.
Overtone assessment
All the radio and television broadcasts are evaluated by qualified analysts in terms of their influence on the monitored brand's image.

RADIO MONITORING

Do you listen to the radio? So do we - 24 hours a day! We monitor up to 212 radio stations with a nationwide and local reach. This is presently the broadest range available in the Polish market.

The monitoring of the radio at IMM covers all the broadcast proposals, e.g. news broadcasts, economic-political ones, political-publicist ones, as well as reports and automotive broadcasts. We can also search for archive broadcasts from the recent two months. The radio monitoring record, together with the assessment of the message's overtone, is presented on the Platform within a few hours from the programme's broadcasting.

Broadcast indicators
You can additionally order from us data on TV viewership and radio audience rate - these parameters will be displayed next to the retrieved broadcasts.
Analytical Module
It enables a rapid analysis of the effects of your marketing and PR activities in all the monitored media.
Notifications
On the IMM Bulletin, you can set up the notifications that you will receive by email or SMS in indicated hours. You may also order EMERGENCY notifications about information critical to the brand's image.
Clients about us

Coca-Cola chose IMM many years ago. To us, the Institute’s reports, be it daily media reviews as well as monthly and quarterly reports including Social Media Compass, are an invaluable and professional source of information.

Joanna Grabowska
Senior Public Affairs & Communications Manager Poland
Coca-Cola

New Platform of the Institute of Media Monitoring is well designed, legible, aesthetic and highly functional. The new feature that highlights all sources and categorizes them has been very well though out. Just like the refined Analytical Module.

Artur Woliński
President of the Board
Newseria Information Agency

I have cooperated with the Institute of Media Monitoring for a dozen or so years now, first in Sigma agency and for seven years already in Solski BM. The duration of cooperation speaks volumes about how well it has proceeded and the IMM services withstand the highest standards. Although the word “stand” is not appropriate in this case because the service are systematically refined on and modernized. In the result we can provide our clients – from small Polish companies to the biggest international corporations – with a broad knowledge about what the Polish media write, broadcast and blog. This inclines me to recommend IMM as a reliable and proven partner.

Ryszard Solski
President of the Board
Solski Burson-Marsteller

Volvo Car Poland has cooperated with IMM for years. Customer service standards in IMM can be a role model for any other company that provides customer service. We also appreciate a holistic approach to media monitoring, vast range of press titles, websites, social media and broadcast stations that overall paint the most reliable picture of the Polish media market. We recommend IMM as partner for cooperation and provider of the key PR tool.

Rafał Zomerfeld
Press Office
Volvo Car Poland

We have used IMM services for many years already. The Institute’s reliability and high precision provides us with indispensable knowledge about media and our brand. Analyses and reports compiled by IMM facilitate our work. They are also used by our European headquarters.

Magdalena Węglewska
PR Director
Mazda Motor Poland

I have cooperated with IMM for nearly five years now. I start and close a day with browsing the Platform. I successfully monitor Bisnode Polska image and the image of our direct market competitors in all media channels. The tool especially useful not only in daily monitoring but also for drawing rankings, charts and analyses. Fully automated, simple in use and intuitive helps save a lot of precious time.

Tomasz Starzyk
Bisnode Polska

Thanks to cooperation with IMM, Grupa Żywiec is able to systematically analyse its media image, measure the effects of our work, react quickly to the unfolding situation and also plan our actions. In relations between IMM and Grupa Żywiec we appreciate flexibility and also responsiveness to customer needs.

Katarzyna Borucka
Corporate Director
Grupa Żywiec S.A.

TUiR and TUnŻ Warta S.A. cooperate with the Institute of Media Monitoring since 2013. In line with our expectations, IMM draws precise media analyses on regular basis. Cyclical reviews cerate a complex insight into the position and value of the information about us in all media. Tools that IMM brings are intuitive, friendly and we cannot imagine our everyday work without them.

Iwona Mazurek
Marketing and Public Relations Department
TUiR i TUnŻ Warta S.A.

As PR manager, I cannot imagine my work without permanent media monitoring. Daily reports from IMM constitute an indispensable element of my work, they are reliable and provide neediest knowledge about Telewizja Puls media image. Nice and professional service on the side of IMM and understanding customer needs is also important.

Tomasz Wiaderek
PR Manager
Telewizja Puls

I have cooperated with IMM for five years and having tested various options of media monitoring, that are available on the market, the Institute remains uncompetitive. The company’s strength undoubtedly consists in the monitoring reach and competent workers – these are elements that I can absolutely evaluate positively :)

Katarzyna Maciaszczyk-Sobolewska
PR & Marketing Manager w Opineo.pl i Skąpiec.pl

We have cooperated with IMM for many years and we are highly satisfied with services that the company provides. We value IMM for standards of its media monitoring, writing reports, computing data and also for professional, quick and very nice service. We also look with pleasure at a continuous growth of the Institute, broadening the offer of its services to meet its customers’ needs.

Beata Ptaszyńska-Jedynak
Communications Director
Carlsberg Polska

Consulting & More agency has cooperated with the Institute of Media Monitoring unceasingly for six years. Functional platform and flexible approach enable us to provide all our Clients with publications and cyclical media image reports within deadlines. We cannot imagine our everyday work without support from IMM.

Jakub Zajdel
Managing Partner
Consulting & More

IMM Platform is one of basic tools in my work. Service handling is simple in use and intuitive – everybody can handle the Platform, even a user who doesn’t have any technical skills. Consultants in IMM team are very helpful, they offer assistance and lend a helpful hand also in crisis situations.

Katarzyna Nielipińska
Junior PR Specialist
Reputation Managers

IMM is uncompetitive in media monitoring. Innovative tools combined with the extremely professional customer service are an invaluable help in everyday work of PR Department. I strongly recommend the company’s services. 

Iga Pietrusinska
Max Factor/ Sofralux Sp z oo

Quercus TFI S.A. is a client of the Institute of Media Monitoring for many years now. We recommend the IMM's services, because of the high quality data, the promptness of the delivery and also the capability of a complex analysis using the analytical module.

Dr Sebastian Buczek
President
President of the Management Board, Quecus TFI S.A.

Got questions? Contact with us! +48 22 378 37 50