Institute of Media Monitoring
At the Institute of Media Monitoring (IMM), we have been delivering media intelligence solutions for over 26 years, and for more than a decade we have specialized in the entire CEE region. We provide media monitoring companies worldwide with content from Polish print, radio, TV, online, and social media, as well as data on brand visibility in AI model responses (IMMgeo). We work fast, cover the full media spectrum, and follow global standards that we actively help shape.
We have been on the market since 2000, backed by 100% Polish capital and management. All data is processed exclusively in Poland, in compliance with Polish and EU law.
We are trusted by over
4000 companies from around the world!
Since 2002, we have been a member of FIBEP – The Global Media Intelligence Federation. We also take part in the work of AMEC (International Association for the Measurement and Evaluation of Communication), where we share experience and best practices with leading industry players from around the world.
For more than a decade, we have been delivering media intelligence services across Central and Eastern Europe. Since 2008, we have also operated in Romania under the mediaTRUST brand. We know the local media markets and business environment, so we complement your offering where global data sources fall short.
We monitor over 1,800 Polish print titles, nearly 400 radio and TV stations, 420,000 websites, and millions public social media profiles. On top of that, we cover full podcast content and video, including YouTube and TikTok. We are the only company in Poland that combines news and advertising monitoring from print, radio, and TV in a single tool.
We work with a network of partners worldwide: several hundred companies from many countries. We have provided international media monitoring to dozens of clients over the years, and many of them have stayed with us for a long time.
Katarzyna Kowalczyk
Head of International Business Development
mobile +48 570 680 700
phone +48 22 378 37 50
Find out why so many brands around the world trust us!
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
I am pleased to recommend the IMM Group as a reliable and trustworthy partner in the preparation of reports on the value of image potential.
Thank you very much for the report – based on the publication of information about it, many people and companies contacted me asking how I did it and who to contact. The report prepared by the analysts clearly showed the number of recipients the message reached and the advertising value equivalent achieved – I realize that AVE is an imperfect indicator, but it also provides some estimates. I believe that such a solid foundation of facts and figures is truly crucial in the context of discussions with potential sponsors.
I start each day with a media monitoring review. I use the intuitive platform and the IMMapp application. Thanks to these solutions, daily tracking of current publications about our activities is simple and quick. And when we close projects, the extensive analytics module helps us generate valuable reports from every communication channel. IMM has been operating in the media monitoring industry for 25 years, and as they say, "They know everything about the media." And it's true!
