Radio and television monitoring in IMM is an ideal solution when you carry out a wide-ranging image activities and participate in local events.
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4000 companies from around the world!
Television and radio enjoy the largest audience reach. IMM’s RTV monitoring helps to examine industry discussions on national and regional channels and to develop an appropriate communication strategy.
We search for the information on radio and television under 24/7 system. Radio and television monitoring results are available within two hours since the broadcast time. You get access to the monitoring results in IMM Platform online and via the system of convenient alerts.
Until now, we've only had access to materials appearing online. We consider one of the greatest advantages of IMM's services to be the ability to also monitor press, radio, and television coverage, as we suspected many such publications had previously gone unnoticed.
You can analyse and browse the materials from broadcast items monitoring in the Analytics Module. If you order the monitoring of advertisements – you can compare the results in one place.
We value the transparent way the platform works, thanks to which we have constant and easy access to the materials we are interested in.
We describe the materials with additional information on the effectiveness of reach (reach), the advertising value equivalent (AVE), overtone of the material and many other indices that facilitate the reporting and the analysis of a communication.
Generating reports in Excel is very useful for us, we can compare the effectiveness of our activities in individual months and periods based on the results of AVE and reach indicators.
Monitoring of radio and television in IMM is the guarantee of the highest standards. Materials from the media are analysed by trained analysts and researchers.
Find out why so many brands around the world trust us!
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
I am pleased to recommend the IMM Group as a reliable and trustworthy partner in the preparation of reports on the value of image potential.
Thank you very much for the report – based on the publication of information about it, many people and companies contacted me asking how I did it and who to contact. The report prepared by the analysts clearly showed the number of recipients the message reached and the advertising value equivalent achieved – I realize that AVE is an imperfect indicator, but it also provides some estimates. I believe that such a solid foundation of facts and figures is truly crucial in the context of discussions with potential sponsors.
I start each day with a media monitoring review. I use the intuitive platform and the IMMapp application. Thanks to these solutions, daily tracking of current publications about our activities is simple and quick. And when we close projects, the extensive analytics module helps us generate valuable reports from every communication channel. IMM has been operating in the media monitoring industry for 25 years, and as they say, "They know everything about the media." And it's true!
Get to know our app
With IMMapp, you can manage all your product and industry publications from your smartphone. With us, you can track mobile results not only from the internet and social media, but also from print, radio, and television. Everything in one place! It’s currently the only mobile app on the Polish market that allows you to monitor all types of media.
