With the application IMMapp you can manage the publications on your products and your industry directly from your phone. With our application, you can remotely follow the media monitoring results not only from the Internet and social media but also from press, radio and television. All in one place! Currently, there is only one such tool on the Polish market for monitoring of all media types on the phone.
Are you a fan of podcasts and audiobooks? With IMMapp, you don’t have to read all the monitored publications – you can also listen to them! Now, you are up to date with the media release even with a phone in your pocket! It just takes activating AUDIO option found next to a given publication and the speech synthesizer will present the monitored content.
With IMM, you can manage communication activities even more effectively! With the activated PUSH option, you are the first to know about what is happening in the media – from your own phone. The application signalises it each time when the media brings any new piece of news about a given subject.
You can instantly react to social media interactions, share the effects of communication activities with your co-workers and stakeholders and prevent the image crisis situations. The option SHARE enables to immediately share the monitored content with others, using the most popular communicators installed on the user’s device.
Apart from the Advertising Value Equivalent (AVE), which expresses the sum of money which would have to be spent on publishing or broadcasting a given piece of information if it was an advertisement, or the reach, which indicates the number of potential contacts with the media release (reach), the automatic colour-coding of publications enables the IMMapp to indicate if a given material is positive (green colour), neutral (grey colour) or negative (red colour) in the angle of the monitored subject.
In the application, you can constantly verify progress of communication – using simple charts you can check the quantity and AVE of publications for selected catalogues over a week, a month or any other freely chosen timeframe and also the percentage of publications of negative, neutral and positive sentiment.
Find out why so many brands around the world trust us!
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
I am pleased to recommend the IMM Group as a reliable and trustworthy partner in the preparation of reports on the value of image potential.
Thank you very much for the report – based on the publication of information about it, many people and companies contacted me asking how I did it and who to contact. The report prepared by the analysts clearly showed the number of recipients the message reached and the advertising value equivalent achieved – I realize that AVE is an imperfect indicator, but it also provides some estimates. I believe that such a solid foundation of facts and figures is truly crucial in the context of discussions with potential sponsors.
I start each day with a media monitoring review. I use the intuitive platform and the IMMapp application. Thanks to these solutions, daily tracking of current publications about our activities is simple and quick. And when we close projects, the extensive analytics module helps us generate valuable reports from every communication channel. IMM has been operating in the media monitoring industry for 25 years, and as they say, "They know everything about the media." And it's true!
