We know everything about media.

Monitor all media in one tool
Measure the effects of promotional activities
Evaluate the media impact of a brand or project
Build trust and community engagement
Protect your reputation
Effectively reach journalists and influencers
Study the effectiveness of sponsorship activities

The Institute of Media Monitoring (IMM) is a 100% Polish technology company that has been providing the highest quality media monitoring and analysis solutions for over two decades. We search and analyze information from over 1,800 press titles, 350 radio and television stations, 420,000 portals, forums, and blogs, 16 million social media profiles, as well as podcasts and video channels, including YouTube and TikTok.

Cost estimation

Know our Platform

IMM monitoring: range of media data

420 000 portals, forums, and blogs

Monitor brand information in real time from over 420,000 online portals, forums, and blogs

350+ RTV stations

Check and control your brand’s information and advertising in media reaching millions of recipients with the help of monitoring data from over 350 radio and television stations across the country

1800 press titles

Confirm ad placements, verify information, and maintain your reputation in national, regional, and local newspapers by monitoring over 1,800 press titles across the country

16 mln+ social media profiles

Track community feedback and engagement, communicate with fans, and respond to sales signals with the support of thorough monitoring of 16 million social media profiles

Cost estimation

We are trusted by over
4,000 companies from around the world!

Research media visibility and brand image in the media.

Thanks to our analyses, you can check the media power of brands, the image of companies, institutions and individuals, and the effectiveness of communication, advertising and sponsorship activities.
IMM reports provide ample inspiration for communication and product and service development. You’ll learn where you stand among your competitors. You’ll identify the most effective communication channels and projects that have effectively differentiated your brand. You’ll receive lists of media outlets, journalists, and influencers who most frequently mention your brand, along with data on the reach and value of your messages.
You’ll learn about customer needs and their opinions. You’ll also review the media position, advertising spending, and sponsorship value of your competitors, allowing you to plan your next promotional campaigns more effectively. You’ll also learn where your competitors advertise and what creatives they create.

Analyze all your data in one tool.

With the IMM Platform, you can thoroughly analyze the monitoring results for the keywords you specify from all media: press, radio, television, internet, social media, and podcasts.
You can also share a daily list of current information with your colleagues by sending an online newsletter.
Thanks to the Analysis module, you can check the effectiveness of your promotional activities on an ongoing basis using interactive charts that you can download in many formats.

Monitor advertising and sponsored activities.

The adMonit service will enable you to monitor advertising and sponsorship activities and track advertising expenditures by monitored brands in the press and radio and television.
Check whether your media plans are being correctly implemented by broadcasters or use ready-made reports on advertising broadcasts.
Thanks to convenient alerts, you will be informed about each new advertising campaign within 48 hours.
Access to a daily updated creative bank will be a source of inspiration for your creative process.

Reach only selected journalists.

Reach 16,000 journalists from all media outlets and social media influencers precisely and effectively.
Thanks to the extensive list of topics, industries and specializations, you can be sure that your information will exactly meet the interests of selected journalists and opinion leaders.
In mediaContact you can check the results of sending a press release, including its popularity, in real time.

Monitor information from portals and social media 24/7.

newsPoint gives you the ability to independently configure the details of the monitored phrase, including: variations, capitalization, exclusions, distances, and phrase multiplicity.
Follow posts, opinions, and comments, and engage in discussions. Check your results in the interactive Analysis module.
Search results are updated in real time, and monitoring materials are available immediately after their publication.

Learn more

Our Customers' Opinions

Find out why so many brands around the world trust us!

We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.

The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.

Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.

I am pleased to recommend the IMM Group as a reliable and trustworthy partner in the preparation of reports on the value of image potential.

Thank you very much for the report – based on the publication of information about it, many people and companies contacted me asking how I did it and who to contact. The report prepared by the analysts clearly showed the number of recipients the message reached and the advertising value equivalent achieved – I realize that AVE is an imperfect indicator, but it also provides some estimates. I believe that such a solid foundation of facts and figures is truly crucial in the context of discussions with potential sponsors.

I start each day with a media monitoring review. I use the intuitive platform and the IMMapp application. Thanks to these solutions, daily tracking of current publications about our activities is simple and quick. And when we close projects, the extensive analytics module helps us generate valuable reports from every communication channel. IMM has been operating in the media monitoring industry for 25 years, and as they say, "They know everything about the media." And it's true!

Become our client

Get to know our app

Monitor your media anywhere with our app.

Control your media monitoring results on your phone

With IMMapp, you can manage all your product and industry publications from your smartphone. With us, you can track mobile results not only from the internet and social media, but also from print, radio, and television. Everything in one place! It’s currently the only mobile app on the Polish market that allows you to monitor all types of media.