Discover our Platform

The IMM platform is an advanced tool for media monitoring, competitor analysis and managing the media strength of a brand.

With the Platform, you can thoroughly analyse the results of monitoring  for keywords specified by you from all media.

Cost estimation

Platforma IMM na laptopie, tablecie i smartphonie

We are trusted by over
4000 companies from around the world!

IMM monitoring in numbers

420,000 portals, forums, and blogs

Without spam and off-topic materials, you will obtain information from over 420,000 portals, forums, and blogs

350+ radio and television stations

Control your company’s image in the media reaching millions of recipients thanks to monitoring over 350 radio and television stations across the country

1800 press titles

Maintain effective relations with journalists and maintain your image in opinion-forming titles by monitoring over 1,800 press titles from across the country

16 milion+ social media profiles

Communicate in the media thanks to the support of effective network monitoring with over 16 million social media profiles

Cost estimation

Discover the features of the IMM Platform

The list

Browse publications in tabular format

Analyse publications presented in a tabular list
In this version, it is possible to set 40 indicators and parameters for analysing individual materials, which are located in columns
The list facilitates the analysis of larger sets of materials and the comparison of materials in terms of specific data
In addition, you can see a preview of the selected material next to the table. The table and preview are presented in a horizontal or vertical layout

Feed

Detailed view of individual publications

Work on a version with an expanded view of individual publications, including context and keyword highlighting, photos, key indicators, and features that enable you to work on the material
In this view, you can easily find fragments containing keywords describing the monitored brand or project
Audio and video content is also available in transcript form, which speeds up work on radio and television broadcasts, as well as podcasts, YouTube and TikTok

Analyses

Analyse your brand image in the media

Discover the modern Analysis module with statistics for researching the media strength of your brand against the competition, enabling you to work on materials
Assess the media presence of brands based on reach, tone (sentiment), engagement and advertising value equivalent (AVE)
Check the interactive word cloud, learn about the quality and power of the messages found according to indicators showing keyword saturation and publication exposure in the structure of the monitored source
Generate a Brief AI summary indicating the most valuable content that has appeared in the media about the brands or projects you are tracking

Filters

Browse only those publications you really want to reach

Narrow down your search results to selected media and sources
Change the time horizon – set the appropriate date range in the calendar
Reach only publications by selected authors or influencers
Filters can be applied to all 40 indicators and parameters and reach only strictly defined materials
The filters you have applied can be saved for future use
Use predefined filters (e.g. only publications from LinkedIn or “Important” when you want to search for materials that have appeared on the home page)

Sorting publications

Sort, group, and tag materials

Sort publications in ascending or descending order according to the following categories: reach, AVE advertising equivalent, power index, date, medium, source or title
Group materials according to the selected parameter, e.g. by topic, power index or names of editorial offices or radio or television stations
Tag materials with your own names and separate them according to importance or urgency, and assign them as needed to specific departments in your organisation

Advanced search

Fast and effective search engine

Use advanced search functions to quickly find the materials you need
Search for keywords in the content of publications, titles of materials, or in context
Use the following options: letter case, inflection, excluded words, distance between keywords, and required number of occurrences of a keyword

Notifications and alerts

With us, you won’t miss a thing

Enable email or SMS notifications to stay up to date with information appearing on the Platform
Set alerts and recognise significant exceedances of the growth rate, reach or tone of materials from the last hour based on the average threshold value from the last week
Any anomalies are reported by email and are used to quickly detect potential image crises or increased activity by competitors

Digital accessibility and themes

Convenient and clear themes

The platform is the only media monitoring tool that meets the accessibility requirements of WCAG 2.1 guidelines, allowing people with disabilities to view its results.
It also allows you to choose a convenient working mode – you can choose between a light or dark theme

Our Customers' Opinions

Find out why so many brands around the world trust us!

We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.

The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.

Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.

I am pleased to recommend the IMM Group as a reliable and trustworthy partner in the preparation of reports on the value of image potential.

Thank you very much for the report – based on the publication of information about it, many people and companies contacted me asking how I did it and who to contact. The report prepared by the analysts clearly showed the number of recipients the message reached and the advertising value equivalent achieved – I realize that AVE is an imperfect indicator, but it also provides some estimates. I believe that such a solid foundation of facts and figures is truly crucial in the context of discussions with potential sponsors.

I start each day with a media monitoring review. I use the intuitive platform and the IMMapp application. Thanks to these solutions, daily tracking of current publications about our activities is simple and quick. And when we close projects, the extensive analytics module helps us generate valuable reports from every communication channel. IMM has been operating in the media monitoring industry for 25 years, and as they say, "They know everything about the media." And it's true!

Monitor your media anywhere with our app.

Control your media monitoring results on your phone

With IMMapp, you can manage all your product and industry publications from your smartphone. With us, you can track mobile results not only from the internet and social media, but also from print, radio, and television. Everything in one place! It’s currently the only mobile app on the Polish market that allows you to monitor all types of media.