Institute of Media Monitoring
The Institute of Media Monitoring is a 100% Polish technology company that has been providing top-quality media monitoring and analysis solutions for over two decades. Our tools and technologies are developed entirely in Poland by our programmers, analysts, and media researchers. All capital, taxes, and know-how remain in Poland – with no transfer of data, intellectual property, or profits abroad. Every złoty spent by public institutions on our services returns to the Polish economy through salaries, taxes, and investments in the development of domestic technologies.
IMM has been building analytical tools and conducting comprehensive media coverage research for 25 years. Currently, it is the largest media monitoring company in Poland. Since 2008, it has also offered its services in Romania under the mediaTRUST brand, where it quickly became a leader. IMM supports companies, institutions, and personal brands in effectively measuring and reporting external communication results, planning strategies, and countering image crises. The company integrates publication results from all media types into a single tool, including advertising, as the only one on the market. It prepares sponsorship reports and qualitative and statistical analyses. IMM serves thousands of clients in Poland and abroad – international corporations, small businesses, institutions, public administration, NGOs, PR agencies, marketing agencies, and personal brands. IMM’s monitoring covers press, radio, television, websites, social media, as well as podcasts and video channels.
We are trusted by over
4000 companies from around the world!
For over a decade, we have been a member of an elite international organisation FIBEP (Federation Internationale des Bureaux d’Extraits de Presse), which associates media monitoring companies from all over the world.
We have partnered for many years the Responsible Business Forum (FOB). Our CSR objective consists in a sustainable growth based on good relations with clients, partners, employees and stakeholders. We have pursued the objective through supporting non-profit actions, measuring clients and employees satisfaction, fostering good practices in media monitoring industry and enforcing a responsible personnel policy. IMM management comprises of women in over 50%.
We work for international corporations, small companies, institutions and public administration, NGOs, PR agencies, marketing agencies, artists and sports people. We constantly innovate our solutions thanks to which we are able to fulfil the expectations of our clients.
The IMM Bulletin is an online information service containing a thematic overview and analysis of selected media materials. The Bulletin is a periodical publication within the meaning of Article 7(2)(1) of the Act of 26 January 1984 and Article 11 of the Act of 4 February 1994 on copyright and related rights. The editorial office of the IMM Bulletin is located at the registered office of the Publisher – Instytut Monitorowania Mediów S.A.: ul. Przyokopowa 33, 01-208 Warsaw. Editor-in-chief of the IMM Bulletin: Paweł Sanowski.
The Media Monitoring Institute S.A. has obtained funding under the European Funds Programme for Modern Economy for the implementation of a project entitled: “Development of a machine learning-based tool for thematic grouping of media publications and effective determination of their relevance to the customer”.
The project aims to develop an Advanced Classification System (ACS) for monitored media materials relating to a given brand or issue.
Find out why so many brands around the world trust us!
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
I am pleased to recommend the IMM Group as a reliable and trustworthy partner in the preparation of reports on the value of image potential.
Thank you very much for the report – based on the publication of information about it, many people and companies contacted me asking how I did it and who to contact. The report prepared by the analysts clearly showed the number of recipients the message reached and the advertising value equivalent achieved – I realize that AVE is an imperfect indicator, but it also provides some estimates. I believe that such a solid foundation of facts and figures is truly crucial in the context of discussions with potential sponsors.
I start each day with a media monitoring review. I use the intuitive platform and the IMMapp application. Thanks to these solutions, daily tracking of current publications about our activities is simple and quick. And when we close projects, the extensive analytics module helps us generate valuable reports from every communication channel. IMM has been operating in the media monitoring industry for 25 years, and as they say, "They know everything about the media." And it's true!
