Advertising monitoring adMonit

Analysis and comparison of advertising expenditure in press, radio and television

Only with IMM you can compare the advertisements monitoring results with the effects of other communication activities and also compare the popularity of competitors in media with their advertising activities.

We are trusted by over
4000 companies from around the world!

Constant insight into advertising expenditure in the industry!

Accessibility and convenience


adMonit tool is a convenient way for monitoring and analysing the competition’s new advertising campaigns in one application. You will quickly check the correctness of the execution of media plans according to brands and industries and you will be able to plan the advertising budget. You will also receive access to a bank of RTV spots and press ads from archived advertising campaigns.


Quick update and extensive scope


You will receive notifications about new campaigns within 48 hours of the first ad broadcast. The next ones will be available already in a few hours since their broadcast in media.


Convenient reporting


Advertising expenditure data are given according to the official price lists (net values) of radio and television stations and press. You will be provided with a range of parameters describing the advertisements. You can develop reports on your own or to order them with IMM.

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Integration with IMM’s other functionalities


You can combine the monitoring of advertisements with the monitoring of content at any time and browse the combined monitoring results in IMM Platform. You will find all data for analyzing marketing activities in one tool.

Wydatki reklamowe – branża energetyczna

IMM report: Advertising expenditure – energy sector.

Energy companies are major players in the advertising market. They often sponsor sporting events, run campaigns promoting eco-friendly solutions for homes, and advertise during various promotions. Which of them calls the shots? The adMonit IMM team took a closer look at the press, radio and television advertisements of Poland’s largest energy production companies. The following companies were analysed: Orlen, Energa, Enea, PGE, Tauron and Veolia.

Cudzysłów

Our Customers' Opinions

Find out why so many brands around the world trust us!

We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
Liliana Anam

CEO CSRinfo

The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Małgorzata Krysiak

Marketing Manager

Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
Małgorzata Wilk-Grzywna

Vice President

I am pleased to recommend the IMM Group as a reliable and trustworthy partner in the preparation of reports on the value of image potential.
Marek Wierzbicki

President of the Management Board

Thank you very much for the report – based on the publication of information about it, many people and companies contacted me asking how I did it and who to contact. The report prepared by the analysts clearly showed the number of recipients the message reached and the advertising value equivalent achieved – I realize that AVE is an imperfect indicator, but it also provides some estimates. I believe that such a solid foundation of facts and figures is truly crucial in the context of discussions with potential sponsors.
Michał Leksiński

Passionate about travel and mountain expeditions

I start each day with a media monitoring review. I use the intuitive platform and the IMMapp application. Thanks to these solutions, daily tracking of current publications about our activities is simple and quick. And when we close projects, the extensive analytics module helps us generate valuable reports from every communication channel. IMM has been operating in the media monitoring industry for 25 years, and as they say, "They know everything about the media." And it's true!
Ewa Dziadyk

Head of the PR and Marketing Team